Art direction and Key visuals conception for Kusmi Tea 2020 campaign done in collaboration with Lonsdale Design. The Brand wished to renew it’s image as it was taking a new turn mainly by switching to organic products. The aim was to refresh its notoriety by targeting a multigenerationnal consumers audience while enlighting its new green orientation.
PHASE 1
This was the first step Key Visual proposition
PHASE 2
Key Visuals, pre-shooting intention. Here the visuals feature this new spirit and way of living, without complex at any time of the day, wherever you are, with who ever you are, Kusmi Tea helps you enjoy this pleasant break, naturally!
Julia Benhamou 